Retention offers

Answer the objection they actually gave — not everyone gets the same discount

Retention offers are the save attempts you show during a cancellation flow. ChurnIntel maps each offer to a specific cancellation reason and applies the accepted offer in Stripe server-side.

Why blanket discounts fail

Showing every cancelling customer the same coupon trains them to click cancel for a discount. It also wastes margin on customers who would have stayed for a pause, a plan switch, or a conversation with your team.

ChurnIntel lets you map a different offer to each reason so the save attempt matches the objection.

Four offer types, all applied in Stripe

  • Stripe coupon — apply a coupon you already configured in Stripe.
  • Pause billing — pause collection for a set number of days using Stripe's pause_collection.
  • Plan switch — move the subscription to a different Stripe price you chose.
  • Contact team — route the customer to your support or success team instead of an automated save.

ChurnIntel performs these changes in Stripe when the customer accepts. Your app does not need separate API logic for each offer type.

Map offers to cancellation reasons

Configure reasons in your flow, then attach one offer per reason. A price objection might get a coupon. Low usage might get a pause. A missing integration might route to your team. You edit wording and mappings in ChurnIntel without deploying code.

Offer-once and cooldown rules

  • Cap how often the same customer can claim an offer from the cancel page.
  • Cooldown rules so repeat openers do not farm coupons.
  • Audience rules so high-value and trial customers see different flows.

These rules exist because discount abuse from cancellation flows is a real problem when every save is a coupon.

See which offers work

  • Offer accept rate by reason and offer type.
  • Outcomes tied to subscription MRR.
  • CSV export for deeper analysis.

What ChurnIntel does not do

  • No failed-payment recovery or dunning — retention offers run in the voluntary cancellation flow only.
  • No hosted no-code cancel page — offers appear inside the embedded widget.
  • Stripe subscriptions only — other billing providers are not supported today.

Questions

Can I offer a pause instead of a discount?+

Yes. Pause billing is a first-class offer type. You set the number of days and ChurnIntel uses Stripe pause_collection when the customer accepts.

Can I switch someone to a cheaper plan?+

Yes. Plan switch moves the subscription to a Stripe price you select in the flow configuration.

What if the customer declines every offer?+

They can confirm cancellation. ChurnIntel cancels the subscription in Stripe — immediately or at period end, depending on your flow settings.

Do I create coupons in Stripe or in ChurnIntel?+

Coupons are created in Stripe. ChurnIntel syncs them so you can pick which coupon an offer uses.

Ready to see it on your Stripe account?

ChurnIntel is in an invite-only founding pilot for Stripe-powered SaaS teams. Request access and we will reply by email if it is a fit.

Request founding access